Building sales pipeline software is hard

Last Saturday was the 1st November, and an anniversary. It was our 2-year anniversary of creating our founding membership subscription – the start of us charging for Tracks.

When we switched on the founding memberships, Tracks was still in alpha mode and it was just a Highrise plugin, but we offered the $97 founding membership because we knew that the free version would be coming to an end and to help us develop trust. In return for $97, the founding member got 2 years free of whatever we built and a chance to shape the product. Read More…

Rewarding talent

There’s a good discussion in the video below between Jason Fried and Scott Heiferman on employee stock options.

When stock options and equity plans are discussed in a business, many times it can be in the context of what the employee will get should there be a sale of the company. Of course, the business has to show significant potential, profits and / or revenue grow before the sale happens. Read More…

Insider Tips #8 – Choosing a niche is not a risk

IT-AlexOByrne

This week in our Insider Tips interview we spoke to Alex O’Byrne, the co-founder of WeMakeWebsites – an agency specialised in building ecommerce sites. In the interview you’ll learn about how Alex and his co-founder decided to focus on a niche area and how they have gained from it. Enjoy! Read More…

Less frustrated vs happier

The difference between making someone less frustrated vs happier is huge. He / she might be happier that they are less frustrated, but they are still frustrated. Making someone happier as the default – instead of less frustrated – should be your goal.

What’s your service’s angle on that? What are you striving for? If you’re striving for a slightly better experience than that of your competitors then you’ve missed the boat. Read More…

Is your agency thinking big enough?

As you’ll see in our Insider Tips series, many of the tips come from agency founders and how they have grown their agencies. In the video below from The Drum’s Agency Acceleration Day, we’ve pinched a tip from Rob Shaw, the CEO of Epiphany on thinking big.

If you’re trying to grow your small business we think Rob’s tip of running the business as if it’s “already the scale you hope it to be” is spot on. Watch the clip below for more.